50 years of hotel experience
The origin of Senator Hotels & Resorts goes back to 1967 when the President, José María Rossell Recasens, managed two hotels in the province of Almería, in the south of Spain. Years later, in 1976, he opened the first big property of the chain, the Playasol hotel. More than 50 years later, Senator Hotels & Resorts currently has 37 properties with over 9,000 rooms spread out between Andalusia, Madrid, Valencia, Barcelona, the Balearic Islands, Murcia and the Dominican Republic.
Our Story
In these 50 years of history, Senator Hotels & Resorts has managed to diversify its business and become international, landing in the Caribbean.
Our Brands
Playa Hoteles, Senator Hotels, Caleia Hotels, Diverhoteles, Apartamentos Playa and Senator Resorts are the six brands that compose our chain.
Fun vacations with details
4* and 4* luxury resorts, characterized by their location on the seafront and their big themed pools with jacuzzis and slides.
Your unique space
Urban hotels with an excellent value for price and a perfect combination of location and facilities.
Lost paradises
5-star resorts in the Caribbean with an unbeatable location and sophisticated services.
Exclusive Design Hotels
4-star superior hotels, adult-oriented, modern, refurbished, functional and avant-garde in the best locations.
Imagination incluided
3- and 4-star hotels with family rooms and themed public areas.
Better than at home
Vacational apartments with independent facilities.
Philosophy and values
Senator Hotels & Resorts is a family hotel chain whose main goal has always been offering a top-quality service and for their guests to live unique experiences at their properties. Year after year, the professionals in the group strive to improve their services, products and the treatment they provide to guests.
Awards and recognitions
2019. Traveranking Award By Agenttravel
As the most recommended chain for holidays in Spain, seventh year in a row.
2018. Almería Tourism Awards
To Don José Mª Rossell as Hotel Top Executive.
2017. Imagen de Andalucía for Tourism Awards 2017
Awarded by La Razón newspaper.
2016. . 2nd Edition of the Leaders in Tourism Award To The Best Vacational Chain
Awarded by Gaceta 3.
2016. Aggenttravel Awards
Travelranking by Agenttravel award to the most recommended chain for holidays in Spain for the fifth year in a row. Traveller’s Choice™ 2016 award to the “best hotel for families” for Playaballena Spa Hotel**** and Playacálida Spa Hotel****.
2014. Travelranking Awards
In the March edition of the Agenttravel magazine, our chain is considered the second most recommended for holidays in Spain and the third with the best value for money.
2012-2017. 2012-2017. Travelranking Award to the Most Recommended Chain For Holidays
Awarded by Agenttravel.
2011. 125th Anniversary of the Almería Chamber of Commerce Awards
Tourist Promotion Award awarded by the Provincial Board of Tourism from Huelva (Andalucía, Spain).
2003. Macael Marble Region Award
Awarded by the marble business owners (Almería, Spain).
2002. «Best Businessman in The Tourism Sector»
The Tourism Office of Andalusia (Spain) designated Mr. José Mª Rossell Recasens as the “best businessman in the tourism sector”.
2002. «Entrepreneus of the year»
Magazine Andalucía Económica chose Mr. José Mª Rossell Recasens as «entrepreneur of the year».
2001. 2001. Tourist Promotion Award
Awarded by the Province of Huelva tourism board (Andalusia, Spain).
2000. Family – Business Award
By the International Institute of San Telmo (Málaga, Spain).
1996. Sun of Gold by The City of Vera
The townhall of Vera (Almería, Spain) awarded Mr. José Mª Rossell Recasens «Sun of Gold by the City of Vera».
1996. Tourism Merit Medal
The Ministry of Commerce and Tourism awarded Mr. José Mª Rossell Recasens the medal to the tourism merit, in its gold category.
1995. Gold Insignia
ZONTUR awarded Mr. José Mª Rossell Recasens his gold insignia.
1992. Cien Andaluces de Turismo Award
The Andalusia Governing Body (Spain) awarded Mr. José Mª Rossell Recasens the «Cien Andaluces de Turismo award».
1990. Masters of Popularity Iinternational Award
Awarded to Hoteles Playa.
1988. Hécules Award
Hércules Award by Diario 16 awarded to Mr. José Mª Rossell Recasens.
1986. Master of Popularity International Award
Awarded to Mr. José Mª Rossell Recasens
1984. Tourism Merit Medal
The Ministry of Transportation Tourism and Telecommunications awarded Mr. José Mª Rossell Recasens the Tourism Merit Award in its silver category.
2019. Traveranking Award By Agenttravel
As the most recommended chain for holidays in Spain, seventh year in a row.
2018. Almería Tourism Awards
To Don José Mª Rossell as Hotel Top Executive.
2018. Premios del Turismo Almeriense
A Don José Mª Rossell como Empresario Hotelero.
2017. Imagen de Andalucía for Tourism Awards 2017
Awarded by La Razón newspaper.
2016. . 2nd Edition of the Leaders in Tourism Award To The Best Vacational Chain
Awarded by Gaceta 3.
2016. Aggenttravel Awards
Travelranking by Agenttravel award to the most recommended chain for holidays in Spain for the fifth year in a row. Traveller’s Choice™ 2016 award to the “best hotel for families” for Playaballena Spa Hotel**** and Playacálida Spa Hotel****.
2014. Travelranking Awards
In the March edition of the Agenttravel magazine, our chain is considered the second most recommended for holidays in Spain and the third with the best value for money.
2012-2017. 2012-2017. Travelranking Award to the Most Recommended Chain For Holidays
Awarded by Agenttravel.
2011. 125th Anniversary of the Almería Chamber of Commerce Awards
Tourist Promotion Award awarded by the Provincial Board of Tourism from Huelva (Andalucía, Spain).
2003. Macael Marble Region Award
Awarded by the marble business owners (Almería, Spain).
2002. «Best Businessman in The Tourism Sector»
The Tourism Office of Andalusia (Spain) designated Mr. José Mª Rossell Recasens as the “best businessman in the tourism sector”.
2002. «Entrepreneus of the year»
Magazine Andalucía Económica chose Mr. José Mª Rossell Recasens as «entrepreneur of the year».
See more
2001. 2001. Tourist Promotion Award
Awarded by the Province of Huelva tourism board (Andalusia, Spain).
2000. Family – Business Award
By the International Institute of San Telmo (Málaga, Spain).
1996. Sun of Gold by The City of Vera
The townhall of Vera (Almería, Spain) awarded Mr. José Mª Rossell Recasens «Sun of Gold by the City of Vera».
1996. Tourism Merit Medal
The Ministry of Commerce and Tourism awarded Mr. José Mª Rossell Recasens the medal to the tourism merit, in its gold category.
1995. Gold Insignia
ZONTUR awarded Mr. José Mª Rossell Recasens his gold insignia.
1992. Cien Andaluces de Turismo Award
The Andalusia Governing Body (Spain) awarded Mr. José Mª Rossell Recasens the «Cien Andaluces de Turismo award».
1990. Masters of Popularity Iinternational Award
Awarded to Hoteles Playa.
1988. Hécules Award
Hércules Award by Diario 16 awarded to Mr. José Mª Rossell Recasens.
1986. Master of Popularity International Award
Awarded to Mr. José Mª Rossell Recasens
1984. Tourism Merit Medal
The Ministry of Transportation Tourism and Telecommunications awarded Mr. José Mª Rossell Recasens the Tourism Merit Award in its silver category.